Personalized to each restaurant
Built around your concept, menu, wine list and service style — never a generic assistant.
For restaurants & hospitalityPIPA, the AI
PIPA, the AI
Sommelier
PIPA helps restaurants recommend better, serve with more consistency, elevate the guest experience, and increase wine sales through a customized digital sommelier interface.
Starting from €190/month · No setup fee · Cancel anytime.
Fine diningHotelsWine bars
"A Barolo Riserva 2018 — pairs beautifully with your truffle tagliolini."
PIPA · Suggested pairing
The opportunity
Wine service is where great restaurants win or lose the table.
Guests want guidance they can trust. Teams want consistency across every shift, every server, every table. Most restaurants rely on a handful of senior staff — and lose revenue every time they aren't on the floor. PIPA brings a sommelier-grade recommendation layer to every guest interaction.
Every table
Sommelier-grade guidance
100%
Consistent recommendations
5
Languages: PT · EN · FR · DE · NL
Benefits
Designed to elevate the entire wine experience.
Supports staff & service consistency
Every server delivers sommelier-grade recommendations, on every shift, in every language.
Enhances guest experience
Guests discover wines with confidence through a refined, intuitive interface.
Increases wine sales & upsell
Smart pairings and bottle suggestions designed to grow ticket size, naturally.
How it worksFrom your wine list
From your wine list
to your guest's hand.
A guided onboarding designed for hospitality. No generic templates, no off-the-shelf assistant — just PIPA, shaped to your house.
- 1Step 01
We map your restaurant
Your concept, menu, wine list and service model — captured in detail by our team.
- 2Step 02
We customize PIPA
Pairing logic, tone of voice, languages and sales priorities are tuned to your house.
- 3Step 03
You launch the interface
A tailored sommelier interface goes live — for guests at the table, and for your team.
Use cases
Built for every kind of hospitality experience.
Whether you serve 12 covers or 400, PIPA adapts to your service model.
01
Fine dining
Sommelier-grade pairings for tasting menus and à la carte.
→02
Hotel restaurants
Multilingual recommendations that match international clientele.
→03
Wine bars
Help guests explore by the glass with confidence and curiosity.
→04
Premium casual
Lift the wine program without expanding the team.
→CustomizationShaped to your house —
Shaped to your house —
never off the shelf.
PIPA is configured around six dimensions of your business, so every recommendation feels like it came from your own sommelier.
Wine list
·Your full cellar, vintages and producers — mapped exactly.
Food pairing logic
·Pairings tuned to your chef's menu and seasonality.
Tone of voice
·From classical sommelier to contemporary and approachable.
Customer profile
·Adapted to your guest demographics and price expectations.
Languages
·Multilingual by design — for international tables and staff.
Sales priorities
·Highlight bottles, margins or featured producers.
Pricing
Simple, transparent pricing.
Two plans, no setup fee, cancel anytime. Pilot pricing reserved for our first three partner restaurants.
First 3 partners
Pilot
€190/month
- Full onboarding & wine list configuration
- Up to 5 languages
- Label recognition by photo
- Monthly data dashboard
- Dedicated support
- All updates included
Standard
€290/month
- Everything in Pilot
- Priority support
- Custom integrations on request
- Quarterly strategy review
No setup fee · Cancel anytime · Pricing in EUR, ex. VAT.
FAQEverything you need to know
Everything you need to know
before going live.
No. PIPA runs directly in your guest's mobile browser via a QR code placed on the table. No download, no account, no friction.
Get startedBring intelligent wine recommendation
Bring intelligent wine recommendation
to your restaurant.
Request a personalized demo and discover how PIPA can be adapted to your concept, your wine list and your team.
Starting from €190/month · No setup fee · Cancel anytime.